Tag Heuer eyewear has created its Intensive HD lenses especialy for land-lubbing sports. The vermillion-hued shades are photochromic and go from translucent in mild light to a mirrored, "silver flash" reflective when things get bright.

They're the first lenses to be able shift from semi-transparent to fully mirrored, as well as maintain all of the dimensional detail. The polycarbonate protect against UV-A and UV-B, will be available in Zenith, Club, and 27° frame styles, and are priced from $310 to $420.

Tag Heuer eyewear